began in 1998, stemming from an idea brought about by Career Communications
Group and the Foundation for Educational Development. The initial target group
for TAP was black families during February—historically known as Black History
Month. A few years later (2002), TAP branched out to Hispanic families during
National Hispanic Heritage Month in October, and, in 2004, to Native American
families during American Indian Heritage Month in November.
Each effort was dedicated to a month of driving TAP communication to help families focus on a dual message: (1) the importance of technology in their everyday lives, and (2) the importance of technology in the education and career preparation of their children. Particular attention was given to low-income families, as there was a persistent "digital divide” among this population.
Learn more about TAP-in-a-Box
or contact us for more information about this product.
The TAP products and services include a direct channel to under-represented communities. For corporations and government agencies, we provide customized and branded packages. TAP-in-a-Box is positioned as the product that meets the needs of the Fortune 1000 customer. It is designed to integrate horizontally with existing corporate community initiatives in order to expand the scope of their programs. Its specifications include:
1. Speaker’s bureau tied to local community organizations
2. Branding opportunities tied to K-12 activities
3. Distribution channel directly to community
4. Vetted list of community organizations
5. Branding opportunity tied to role-model events
6. Branding opportunity on program poster
TAP-in-a-Box can be scaled to meet the needs of your organization whether you have active employee participation or are simply providing your branded support materials to the school or community group. TAP-in-a-Box is positioned to meet the needs of organizations that are very active and are ready to take their organization’s participation to the next level. Download
the Tap-in-a-Box product information.